I’m not sure how it came about, probably one marketing person talking to another, maybe they wanted to do something about influencers smelling of Bullshit, maybe it was because Gamers alledgely smell of teenage stockpiles stashed under their beds.
Also, it’s been around for well over a month, but sometimes when the PR guys decide not to send you something to review, you have to buy it yourself if you really want to try it out. This is just as true for games and hardware as it is for grooming products.
So here we are, a week after I spent $12 in Coles to try out the Xbox flavour Lynx and to see if it really did lift my game.
Overall, it has been a neat little spike for exposure on both brands, has it won over consumers? Probably not. Has it won over the Influencers, streamers and gang that gushed over their care packages? Well, let’s file that under Anthem shall we.